Established in 2005, Paroshoot is Thailand's leading purveyor of luxury fashion from all over the globe, working with global brands to ensure their long term success in the region

Company Profile

We thrive to develop a diverse but long term product portfolio that will grow with the consumer and be a lifestyle necessity, despite the constantly evolving market demands.

Our target customers range from university students to working professionals who appreciate quality above everything else.

Our Purpose

What began as a labor of love between two friends, Paroshoot has evolved into an outlet of creativity whose main goal is to allow for customers to experience the energy and joy of fashion while maintaining a social responsibility.

Our Ethos

Be Inspiring

Be Passionate

Be Creative

Be Fearless

Be Curious

Be Humble

Minds are like parachutes, they work best when open.

Team Profiles

Pranapda (Pam) Phornprapha


  • Business economics degree from Brown University and graduate degree in interior design from UCLA - previous experience at GE Capital focusing on consumer and automotive finance
  • President of Siam Nissan, Yamaha Music Thailand
  • Director and VP of business development of Siam Motors
  • Member of YPO Asean United

Nisa Naganidhi

Chief Executive Officer

  • Graduated in Applied Economics and Business Management from Cornell
  • Started her career at GE Capital handling risk management, corporate financing
  • Prior to joining Paroshoot, oversaw international brands at Central Marketing Group, Asia's largest retail group - proud patron of the Rainbow Room Foundation, a non-profit special needs awareness center.

Wan-asa Theepangkorn

General Manager

  • One of the most successful Sales Managers at DKSH Co. Ltd, one of the biggest retail distributors in southeast asia, covering their Eyewear division
  • Responsible for operations, planning, P&L management, product assortment, sales and marketing at DKSH Co. Ltd.
  • Marketing Manager at Krungthai Bank, credit card division for 4 years